EcoSocial Strategies will help you meet goals by designing and implementing custom solutions to grow your organization and engage your market.
Grow to Gain Results
Growing your organization doesn’t mean you have to spend a lot of money, hire new people or offer new services… it can be as simple as taking small steps to let people know you exist. Today, that means showcasing what you do via networking.
Gain Results by Engaging
Engaging in a word is the same as effectively networking. Networking is the medium to express what you do. Examples of these types of mediums include:
- Your website
- Social media
- Contacting people you already know
- Getting involved in groups that may be able to benefit from your service or product
- Trade shows
- Word of mouth
- Meeting a stranger and sparking up a conversation
- etc., etc….
… there are literally hundreds of opportunities to network.
Understand Your Organization and Target Market
A common mistake new businesses make is jumping in head first before having a game plan. Not considering this crucial step dilutes your effort and can make your product or service tough to explain. Don’t get upset, we’re not implying that you fit this mold (in all likeliness we haven’t even met yet!), it’s just that we’ve seen it many times before and feel it’s worth mentioning.
Establish your brand first and then grow your organization by showcasing it to your target audience. Questions to consider:
- What does your organization offer?
- Why do people need this?
- Is your product or service different from others? What gives it value?
- How do you want to market your organization?
- Do you have the time to effectively get the word out about what you offer?
- What are your expectations for growth over the next 5 years? What about 10 years?
- How do you want to be perceived by your existing and potential customers/suppliers/volunteers/etc.?
What you put out for the world to see via your logo, message, mission statement, the content on your website, directory listings, social media, blog, newsletter, etc., should all reflect the image you want to portray, presenting a clear and cohesive message.
Develop an Action Plan and Engage
Whether you’re an entrepreneur with a new start-up, an established business with a solid customer base, or a non-profit working to make a difference – don’t be afraid to show some personality, and don’t worry about everything being perfect. Sometimes the details get so overwhelming they stifle the entire process.
Remember, people like working with and buying services from people they like. Trust yourself, ask people you trust for advice, make sure your ducks are in a row, and fill out your contact information on the right so that we can get started.